Customer Profile
LB Technology, Inc. is a leading provider of GPS-based fleet management solutions based in North America, serving governments and private enterprise clients in more than 30 countries worldwide. The company excels in three areas of fleet management:
- On-Board Diagnostic (OBD) Trackers that monitor vital vehicle data like odometer readings, dashboard error codes, and GPS locations
- Personal Area Networks (PAN) in vehicles that connect laptops and other sensors to monitor and record vehicle and driver status
- Dashcam Services that provides video telematics to enhance driver safety and boost productivity
Challenge
To protect its market leadership and boost profitability in an increasingly commoditized market, LB Technology was looking to add differentiated solutions to attract new customers, retain existing ones, grow revenue, and improve profitability.
To support this strategy, LB Technology recently added dashcam solutions. However, they not only met stiff competition from larger, established players but also needed to address growing concerns about the risks of dashcams recording and transmitting sensitive information.
Dashcam data leaks are a concern, particularly for government clients, such as military bases, where unauthorized recording devices could potentially transmit classified information about location and terrain to hostile entities, posing significant security risks. With no way to ensure their security, dashcams must be covered or disconnected in vehicles while on a base.
LB Technology decided to explore a technological solution to the security challenges to differentiate its offer by delivering secure fleet management solutions. They turned to Aeris, its trusted IoT connectivity platform provider, for guidance.
